In 2008 entrepreneurial investor Momentum joined a Dutch trade mission to Poland. This leads to the acquisition of 205 hectares of land in Torzym, near Kownaty in Western Poland. The land is located a good hour's drive from Berlin and the Polish city of Poznan, at an exit of the new highway between Berlin and Warsaw, which is still under construction.
The Polish economy has been on a constant upward trend for years, even during the Financial Crisis of 2007/2008. Disposable income continues to rise and the middle class grows and grows.
Research shows that the leisure industry in the Central European country offers good opportunities. The leisure industry is still in its infancy and especially for families with children, it is an unexplored area. Theme parks do not yet exist in Poland at that time. When Majaland Kownaty opens its doors in 2018, it will be Poland's first theme park for parents with children and teenagers.
Ideas matured and eventually led to the development of theme park Majaland Kownaty in cooperation with the Plopsa Group, the theme park subsidiary of media company Studio 100.
For years, the Plopsa Group had been successful with its theme park formula of flagship parks combined with satellite parks. A joint venture was quickly concluded, in which Momentum Capital became the majority shareholder. The Plopsa Group was closely involved and, with all its experience, took care of daily operations. Additionally, the right was acquired to theme the park after the famous TV characters of Studio 100, which are also popular in Poland.
Flagshippark Majaland Kownaty opened on 29 September 2018. It started as an indoor park, but when the outdoor season started in 2019, the outdoor park was equipped with new attractions including Poland's first wooden roller coaster.
In 2020, the park is greatly expanded with Wickieland containing a Splash Battle and a Disc'o-coaster, and a new hospitality area is opened. In 2021, another new attraction will be opened, this time in the theme of the popular TV series Super Wings.